Meet Grohen
We gave GROHE’s technology a face, a voice and its own personality.
CONCEPT & DESIGN
VIDEO & MOTION
RAWHAUSForm is the child of unrest
For GROHE, we created an entire world — and someone to guide you through it. The brand hero GROHEN became the face (and voice) of a series of educational animations that present the brand’s technology in a light, clear and visually consistent way.
We developed the concept, storyboards and scripts, and then produced five animations as well as advertising creatives in seven language versions for CEE markets: from Poland to Ukraine. The films achieved strong results, and one of the productions has already gathered over 88 000 views on YouTube.
The concept fit GROHE’s communication so well that the client is planning further editions — and GROHEN is now officially living his own life.
Like what you see?
Then check this out!
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