We gave a 30-year-old institution a new rhythm and a fresh form.
BRAND STRATEGY
PR
SOCIAL MEDIA
VIDEO & MOTION
We carried out a full rebrand of ZPL and implemented a new communication strategy on LinkedIn and X — a new key visual, new formats and a new pace of action. We ran multi-channel communication: PR, social media, special activations, podcasts with TOK FM, recurring conferences and full support of industry events.
We organized the People of Leasing awards,
prepared the report “Leasing on the Path of Transformation”, created an anniversary animation
and delivered the 30th‑anniversary gala end‑to‑end. The effect? A new face of ZPL: modern, consistent and visible where it matters.
