We turned the launch into a film set – and put creators in the director’s chair.
INFLUENCER MARKETING
EVENT
PR
SOCIAL MEDIA
The Polish launch of vivo X300 Ultra wasn’t just another product presentation. We turned it into a full-scale creative experience.
After the keynote, journalists and creators stepped onto three different film sets – featuring a painter, a dancer and a karate duo. Each scene was designed to showcase a different camera strength: colour, detail, movement and dynamics.
Guided by a professional cinematographer, participants created their own short-form content, putting the ZEISS camera system and advanced video capabilities to the test in real-life shooting conditions.
With three intimate sessions, the launch transformed the loft space at Mysia 3 in Warsaw into a fully-fledged film studio. From the very first moments, vivo X300 Ultra was already proving its place as a powerful tool for today’s content creators.
