RAWHAUSForm is the child of unrest

#JeszczeBliżej

We stripped the brand’s return to Poland of corporate gloss and turned it into a real encounter.

EVENT

360°

The #JeszczeBliżej campaign promoted the flagship vivo X200 Pro and set the direction for how the brand wants to be perceived.

We proposed the #JeszczeBliżej tagline, drawing inspiration from the phone’s powerful camera and advanced zoom.

Following this idea, we delivered the Polish launch of three vivo models: X200 Pro, V50 Lite, and Y19s.

We invited tech journalists to an intimate, stylish café setting at Przystań. No stage, no distance - just conversation, hands-on testing, and real product experience.

We helped vivo
re-enter the Polish market
with a bang.

In parallel, we designed the strategy and creative assets for Meta and TikTok advertising, building brand awareness as vivo returned to the Polish market after a break since 2023. PR activities and influencer marketing completed the picture. Tests, reviews, and authentic content published by tech journalists highlighted vivo’s camera capabilities and technology. From a creative and lifestyle perspective, vivo X200 Pro was showcased by selected collaborating influencers.

The result? vivo was back in the conversation - across media, creators, and users. Welcomed with genuine enthusiasm.