We brought people with disabilities from the background into the spotlight.
CONCEPT & DESIGN
PR
360°
INFLUENCER MARKETING
NONSTANDARD
VIDEO & MOTION
We challenged the narrative that puts people with disabilities in the background.
In the “Do you see me now?” campaign, we portrayed our heroes the way they want to be seen — confident, bold, beautiful. Fashion-forward language, fearless creative, zero pity. Just raw truth and pure energy. A full 360° campaign: TV, radio, digital, OOH, influencers, PR and education.
