We broke into the hermetic world of trail runners – and they let us stay.
CONSUMER ACTIVATION
VIDEO & MOTION
INFLUENCER MARKETING
We went where the signal ends – into the world of trail runners.
We took a camper trip to adidas Infinite Trails, where a team of influencers showed that Terrex isn’t a trend, it’s a lifestyle for those who run uphill… by choice.
Parking lot workouts, aero art in the Sky Club, raw emotions in the Austrian Alps – all real, all unscripted. That authenticity sparked a campaign that energized the hermetic trail-running community and lifted the Terrex brand to a whole new level of awareness.
From that authenticity came a campaign that energized the hermetic trail‑running community and lifted the Terrex brand to a new level of awareness.
