We brought a true photography gem into the heart of the tech buzz – and put vivo right where it belongs: in the premium mobile photography league.
PR
SOCIAL MEDIA
INFLUENCER MARKETING
For the launch of the vivo X300 Ultra, we delivered a PR campaign designed to build product visibility and strengthen vivo’s position as a serious player in the premium camera smartphone segment.
We shaped the communications rollout of the launch in Poland – from media relations and securing presence in key tech and photography titles to activating leading tech creators.
One of the campaign’s key moments was a joint live commentary on the vivo X300 Ultra launch in China, bringing together – for the first time – Kasia Pura from Tabletowo, Paweł Warzecha from Mobzilla and Robert Nawrowski.
The product earned its place in conversations around mobile photography, camera capabilities and premium technology – exactly where it should be building its position.
